Wednesday Wisdom: Generating Your Own Swifties

Wednesday Wisdom, Inspiration, Motivation for Women Entrepreneurs, Female Business Owners

Once in a while, a superstar shines so much that they appear everywhere in the media and on social media. You can’t escape their image due to campaigns, paparazzi, and their rabid fans. Sometimes even cross-genres talk or show them off to increase their own fandom.

If I said “Taylor Swift” you get where I’m coming from. I love watching football and everywhere in sporting news lately has been about this talented, young woman appearing in the special family viewing box of a Kansas City Chief football player in the same arena she performed to thousands of fans – called Swifties – earlier in the year.

If you don’t know Swifties, they are one of the largest most devoted fanbases in the world. They are known for a high level of participation, fanaticism, and engagement spreading Taylor’s music, energy, and news to others as well as in the media. My 12-year-old niece declared herself as a Swiftie when she visited this summer making me want to follow Taylor more now.

The main reason Swift has such a large following is that she frequently engages, helps, credits, and prioritizes her fans. They know it and appreciate it. Because of her interest in them, they are even more interested in her and become walking billboards of her and her talent.

Today’s Wednesday Wisdom is not encouraging you to listen to Taylor Swift music but to rather take a look at your clients and customers and make them fans of yours. Think about ways any average person your business comes in contact with can become a rabid consumer and marketer of yours. Also, believe you are a star in your industry and should be in the light more by creating press kits, and introduction letters, researching favorite media outlets, and then pitching yourself and your business. Taylor isn’t shy. Why should you be?

Lastly, invite your loyalists (aka your own Swifties) to introduce you to their contacts or media connections and then do something nice for their information. Remember it is all about sharing and spreading the love when you ‘swiftly’ become more popular.