Go “Bananas – Maybe Savannah Bananas” with Your Marketing

Friday Feeling, Marketing Inspiration, Creativity for Women Entrepreneurs, Female Business Owners

Fridays are most working women’s favorite day of the week, especially after a long and sometimes arduous five-day schedule. What I love to do most on Fridays, as a long-time woman entrepreneur, is think up marketing ideas – even fun, crazy ones.

It makes perfect sense that last week’s Savannah Banana Baseball craze hit Upstate New York. What? You haven’t ever heard of the Savannah Bananas? Well, neither had I until late July when a friend told me her daughter dated #7 on the team and to check them out. Another woman at the table with us screamed, “Oh, I love the Savannah Bananas – they are wild!”  I knew I had to learn more.

If you liked the concept of the Harlem Globe Trotters, then you’ll like the Savannah Bananas as described by an L.A. Times article, “Eccentric rules are only part of the circus atmosphere. The first-base coach dances and the team celebrates home runs by racing into the stands for high-fives. When the Bananas are in the field, they might launch into a brief, choreographed routine between pitches, spinning and slide-stepping like the Four Tops in cleats, only to resume play as if nothing happened.”

They sell out stadiums. They have banana merchandise. They turned themselves into a national brand. They have 2.5 million TikTok followers.

and all because the owner of the team wanted to switch up America’s favorite pastime. You can find him at every game in a bright yellow tuxedo! He lives his brand. He is the culture of his company that is taking the country by storm. So what can you do with this inspiration? Maybe eat a banana, daydream a bit, and let your creative juices flow. Take a look at their website to learn more and perhaps incorporate some “crazy” into your traditionally mild-mannered company.

As the Savannah Bananas say, “We are not your typical baseball team. We are different. We take chances. We toe the line. We test the rules. We challenge the way things are supposed to be!” Isn’t that a great way to run a business? I say, “Go Bananas!”