Wednesday Wisdoms: Special Awareness Months Can Help Your Marketing Plan

A specific promotion for the month of September flooded my inbox for the past three months. Never believing it was too early or too often to advertise, an organization I followed ensured I knew what was happening the ninth month of the year, and it worked.

Besides September being Blood Cancer Awareness Month, National Alcohol & Drug Addiction Recovery Month, Library Card Sign-up Month, National Suicide Prevention Awareness Month, and World Alzheimer’s Disease Month, it is also Alopecia Areata Awareness Month.

If you follow specific organizations, you also know what months of the year are important to them by receiving information on creating awareness and fundraising around the subject. Take, for example, Women’s History Month in March, or Breast Cancer Awareness Month in October, and how many events, news, and promotions occur.

Well, it can be the same thing for women entrepreneurs or females who start not-for-profit organizations. Your “focus” might have a month that you can use to communicate to clients, potential customers, and local or national media to help you raise funds or promote special offerings.

As the second business new year begins right after Labor Day, this Wednesday Wisdom is to encourage you to think about how you can use an already established “national month” or create your own, to enlarge opportunities for promotion and publicity. Not only can you create your own month, but you can also pitch story ideas based on the month and your services or goods to the media.

There are limitless possibilities if you put this new to-do-item on your September business calendar to raise awareness and hopefully revenue for your company. Let me know what you do!