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Creating the Perfect Summer Business Timeline

July 13, 2021

As you open your business doors on a July day, turn on your fans, start your computer and settle into work, you are greeted by one of those so called “lazy, dog days of summer.” The dense humidity in the air, a lack of a morning breeze and the rich blue sky makes you start your business day feeling relaxed and peaceful.

The problem during this exceptional time of year in Upstate New York is finding the right energy and focus to do work, make sales calls, and maintain an even revenue flow. Conducting business in the summer tends to make us lazy and unmotivated just as a cool, fall day can stimulate our vigor.

I have found the best way to stay motivated during this time of year is to not abandon how you run your business the rest of the year. If you can stick to a regimented to-do-list September through June, why can’t you revise it and be committed to a disciplined set of responsibilities during the dog days of summer?

This blog post should inspire you to enjoy the beauty of this season while sustaining a strong business at the same time. You can do this by adjusting your hours to an earlier time of day (ex: 6 a.m. – 2 p.m. work day), creating a two month timeline to ensure you attend to vital business details and perhaps adding part time summer help to pick up extra business duties. Just because the air outside makes us feel lazy, doesn’t mean we can relax too much as the CEO of our company this summer or we’ll be panicked when Labor Day is here and two months have flown by without conducting important business.

I hope after reading this editorial you construct a summer timeline from now until September 6th that includes one day a week of sales calls, making appointments with key business partners to plan for the fall season, brushing up on new social media or general marketing skills, and attending events where you can conduct summer sales business.

There is definitely a way to enjoy the lazy, hazy days of summer while keeping our businesses and motivation vibrant and effervescent. I hope you enjoy, plan and prosper today through Labor Day.

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