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Wednesday Wisdom: Noticing the Difference

December 9, 2020

Wednesday Wisdom, Success Strategies, and Motivation for Women Entrepreneurs, Female Business Owners, Small Businesses

As I walked in through the doors, with my mask on, gloved hands, and sanitizer in my pocket, the lights seemed brighter than I remember. It was if having not been in this place the past nine months erased the illumination of its presence not only in my heart but eyes. Staying away has been difficult, but out of abundance of caution for my comprised immune system, I reserved attendance until yesterday.


Sitting six feet away from anyone and a pew apart, the musicians began their songs. Live music never sounded so beautiful – a gift to my senses once again. I basked in the melodies of the song and piano keys. Only the young female singer could be heard since everyone else was masked which was fine because her voice was so beautiful. “What an unexpected morning gift I gave myself,” I said silently as I left daily mass.


I’ve only seen a handful of my members and clients the past nine months since the pandemic began and being with them in person felt like mass this morning – comforting, joyful, and special. I reminisced on the faces of 3 women who visited me poolside for a business chat in September, joining 10 Rochester women at Susan B. Anthony Park to celebrate the 100th Anniversary of Women’s Suffrage with an impromptu lunch afterwards, and a few Christmas shopping visits to buy from members.


As women entrepreneurs we have missed so much in 2020 – revenue, customers’ faces, sales calls, correct business projections, marketing opportunities, and more, but what I can tell you about 2021, as witnessed yesterday, is once we can be together again it will be glorious, bright, happy, and a comforting return to normal. Patience isn’t always the easiest emotion to exercise but shortly we will revisit what we did before perhaps needing to pick up the pieces a bit, reinstating new policies and pricing, being more assertive in revenue collection, drafting a new PR and marketing plan, and working harder on our businesses.


Today’s Wednesday Wisdom is to remind you this quiet time, no matter how challenging it’s been, will return to normal where you can enjoy the fullness of your enterprise, its customers, vendors, and outlook. The next few weeks are a special time of year in most households so hold onto the time you have, make some calls to your major clients, send cookies or cards to show appreciation, share love, start making plans for the New Year, and immerse yourself in the joy of what you can do right now because it is a gift to recognize.

And……shop with women-owned companies this holiday season.

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