Turning Time Into Money
Business advice for women entrepreneurs and small businesses
It seemed like a half hour of work had passed when I looked at the clock to see what time it was amd to my surprise the hands on its face read 3 p.m. Surprised at how fast the day had gone by, I reviewed what I had completed to ensure I spent my time wisely. The same situation can occur while on vacation and before we realize it’s Thursday with only two days left to enjoy the surf and sun. Time, time, time…where does it go and why is it so fleeting?
An important part of work for today’s woman entrepreneur is time spent on social media. I’m not sure what regular tasks we have dropped along the way to make up for the enormous amount of time we spend online. If you are like me, who uses social media for business more so than for personal reasons, you might wonder how your time spent online turns into customers, revenue or business development. What is the return on investment for socializing, posting and commenting on social media numerous times every day? It seems to be a question that comes up in conversations I have with other women entrepreneurs often. Time, time, time…where does it go and are we making money while it flies by?
Today’s blog post is to remind you that you do have control of time – your time and how you spend it. If you feel like you don’t have control of your work schedule, start a time log of activities you perform on a daily or weekly basis with a sales or revenue goal next to each task. You could also start your next work day by clearly defining what hours you’ll spend doing social media marketing so you control your entrepreneurial activities. You could also attend the Women TIES “Summer School” this Friday with one of my favorite sales experts Lynn Hidy of UpYourTelesales.com who will educate women on how to turn social media contacts and time into customers.
Remember if you commit to being more aware of time, you won’t feel like it is slipping away. We can stop the proverbial clock if we create a plan and work the plan every day making sure to stay on track and making every activity count towards our company’s bottom line.
Women TIES 
I only entered the world of social media one year ago. It was stunning to me how it can gradually become a “checking compulsion” and suck up hours of your time…with questionable results. My best friend has become a free app called Anti Social. You set it for the amount of time you don’t want to be able to have access to social media accounts (you choose which) and you can even include email if you want to. This gives me blocks of time when the lure of the computer can’t get me… protected time for creative action, family and friends, self-care, rejuvenation etc……
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Thank you for sharing that free app with our readers. I will check it out for sure! Excellent suggestion Mary.
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Social media can definitely be a “time sucker”! However, you make a great point. It is important to know what activities you engage in that really help your business. The hard thing is that in social media, that is not often readily apparent. Many times you have to stick it out for awhile before you see any results. I fear that this delay causes many to give up before they could have seen results.
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I agree with you Kimberly so I’m preoducing a program on Friday where a sales expert is going to speak about how to turn social media time and contacts into customers. There must be a good way to harvest SMM contacts. I’ll share with everyone what she tells us.
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That’s awesome Tracy. Looking forward to the tips!
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