Summertime Business
June 18, 2008
Women entrepreneurs all over the region are gearing up for three months of “summertime business.” It’s inevitable when you live in New York State, if you are the mother of college or school aged children, or if your clients enjoy the warm temperatures, vacations and carefree living they wait for all year long. Even though we aren’t school girls anymore, there is something magical about the first day of Summer when life becomes a little more relaxed. Lemonade, fireflies and warm breezes sweep away the stress that drives us all year long.
Yet as business women we have to continue to work to keep our companies viable. We can’t afford a three month summer vacation and expect to increase sales and gain marketshare at the same time. But we should remind ourselves that Central New York does business a little bit differently during the glorious summer months that can benefit us in many ways.
Sitting by the pool allows us the opportunity to relax and dream big about our company’s future. Sipping lemonade with some women we’ve met since January can lead to productive collaborate partnerships in the Fall. Reading up on new business trends and techniques can prepare us for better business practices when the leaves start to change.
So embrace the first day of Summer and realize this special time of the year can do wonders for your mind, body and spirit which will eventually help to propel you and your business forward.
Yet as business women we have to continue to work to keep our companies viable. We can’t afford a three month summer vacation and expect to increase sales and gain marketshare at the same time. But we should remind ourselves that Central New York does business a little bit differently during the glorious summer months that can benefit us in many ways.
Sitting by the pool allows us the opportunity to relax and dream big about our company’s future. Sipping lemonade with some women we’ve met since January can lead to productive collaborate partnerships in the Fall. Reading up on new business trends and techniques can prepare us for better business practices when the leaves start to change.
So embrace the first day of Summer and realize this special time of the year can do wonders for your mind, body and spirit which will eventually help to propel you and your business forward.
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